For all of the curious minds out there.

Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future
Ashlee Vance
I felt very motivated after finishing this audiobook. It describes the difficult journey of Elon Musk, who became the richest person on earth in 2020. It talks about all of the companies of Musks imperium and many people who helped him to build them. Reading this book makes you feel good about humanity. I’ll reread it for sure.
The Almanack of Naval Ravikant: A Guide to Wealth and Happiness
Eric Jorgenson
I think everyone should read this book in high school. It’s about essential things that no-one teaches but we all should know. I already recommended this book almost to my whole social bubble and it met with success. It’s free on the internet and you should definitely read it.
The Snowball: Warren Buffett and the Business of Life
Alice Schroeder
I decided to read a book about Warren Buffett because I wanted to learn about investing. Honestly, this book did not help me with that. However, it explores Warren’s story and how he thinks about businesses and money, which is really interesting. In the end, I haven’t learned much about investing, but there is a lot of wisdom in this book.
How Innovation Works: And Why It Flourishes in Freedom
Matt Ridley
I really enjoyed this book and I’m definitely going to pick another book from the author. Here are a few key points: Innovation is a collaborative process. There are innovation hubs - places where innovation happens more frequently (Silicon Valley, Venice, etc.) The hubs occur in different places in time. Innovation is a necessity for human survival. If you’re interested in innovation, this book is a necessity for you.
Getting to Yes
Roger Dummer Fisher, William Ury
Quite a handy book on negotiation. Most of the useful knowledge is in the first few chapters and after that authors just go in circles and over-explaining. Main ideas are: Understand the second side, repeat their case & argument with your own words. If your argument is better than their argument it’s easy to break it. Separate people and problems. Focus on reasons, not positions.
100 More Things Every Designer Needs to Know about People
Susan Weinschenk
I recommended Susan’s first book a while ago. I feel like her second book is a good addition to my psychology design knowledge. As always she explores different concepts supported by research and provides fact-based advice.
The Hitchhiker's Guide to the Galaxy
Douglas Adams
This is probably one of the most iconic sci-fi books of all time. You really need to pay attention to detail to catch the full picture. I think that mentioning the story itself is not important. It’s more about the bigger questions and complexity. Like why we exist? I bought the second book from the series right after I finished it and can’t wait to read it as well.
The 4-Hour Body: An Uncommon Guide to Rapid Fat-loss, Incredible Sex and Becoming Superhuman
Timothy Ferriss
II decided to read this book because I really enjoyed Tim’s other book 4-Hour Week. I find some of the ideas described in this interesting but not applicable to my life. I’m not trying to lose weight and I’m happy with my workout schedule. However, I believe the tips might be helpful for some people.
TED Talks: The Official TED Guide to Public Speaking
Chris Anderson
This piece is meant as a handbook for Ted speakers. It explores the concept of good public speaking and how to apply them. I think I will get back to this book once I need to prepare for some public speaking. The provided advice is highly practical, and you can use it for any public speaking occasion.
Play Bigger
Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney
This book has given me one big takeaway: be different, not better. This simple idea has helped me to define myself as an End to End Product Designer. I discoveredthat I’ve always thought about solutions in context with The Big Picture, I just couldn't articulate it. The book itself is about category design. According to Play Bigger, a business should strive to do its own thing, and not simply try to be better than other companies. Finding a unique solution to a problem can be more profitable in the long run.
Game Feel
Steve Swink
This is an older book, so don't expect to get the newest information about games. It features a lot of fundamental tactics for developing the right game feel. It describes some of the technical and physical difficulties of building games. There is a close look at different controllers and how users interact with them. Because this is professional literature, I would recommend reading it only when you need specific information.
The 4-Hour Work Week
Timothy Ferris
I think that this book is very interesting, but quite outdated. I would love to see a new version of it. If you are not familiar with Tim, I recommend checking out his Youtube channel. You can find most of the concepts from the book there. The major lesson from this book is that your time is your most valuable resource. Delegate to others. Being busy doesn't mean being productive. An information diet is important.
Show Your Work
Austin Kleon
This is my favorite book from Austin. It explains why it is critical to share your work and get feedback. It's a great handbook, for not only designers, but for anyone who is creative.
Icon Design Guide
Justas Galaburda
I decided to pick up materials (the e-book and articles) from Icon Utopia to learn more about icons. I have to say that the book includes well-known facts, as well as some advanced stuff. For example, it lays out the construction of grids in the icons. So definitely recommend, recommend...
Crushing It!: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too
Gary Vaynerchuk
Gary has been a social media wizard since the dawn of the internet. He established one of the first eshops, as well as one of the first Youtube shows. He gathered all of his knowledge into his first book, but since it’s quite outdated, -- he wrote it in 2009 --- I decided to pick up his second work. The main takeaway is: not to rely on only one platform. Thanks to his advice, I’m now expanding my personal brand onto multiple social networks.
Don't Make Me Think Revisited
Steve Krug
I read this book for the first time when I'd just started with UI/UX design. It was the first UX- oriented book I've ever read. I think it was the original 2000 edition. I remember being so excited about the information there. Most of the points from this book have become industry standards. I think it can help junior designers, developers, and lots of other people as well.
Hooked
Nir Eyal
How to build habit-forming products. The sub-headline describes this book well. I was able to read it in three days, because it is such a page turner. The book explains the hook model, which consists of a trigger, an action, a valuable reward and an investment. It also discusses the moral implications of hooking users into various products.
How to Turn Down a Billion Dollars: The Snapchat Story
Billy Gallagher
This is definitely one of the best biographies I’ve read in 2020. It’s about a small startup (Snapchat) fighting against corporations (Facebook). The mood of the book changes as the main heroes progress and start turning the company from Stanford College-based startup to becoming the next tech unicorn.
Meditations
Marcus Aurelius
So I have an audio version, physical copy, and I sometimes listen to commentary on passages of this book. This piece survived over two thousand years because the situations described in it are so real and still accurate. We were the same as people in ancient Rome 1000 generations ago. We haven’t solved quite big problems even though we have iPhones, Plastic Surgery, and dancing on Tiktok. Isn’t it interesting?
Tao of Charlie Munger: A Compilation of Quotes from Berkshire Hathaway's Vice Chairman on Life, Business, and the Pursuit of Wealth With Commentary
David Clark
This book contains a series of advice on investing, business, and relationships. I find it really interesting and complex. There was one funny advice that surprised me. It was about marriage, but I won't spoil it. Go and get the book. It’s worth it.
Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones
James Clear
I tested out the ideas from this book in my everyday life and I made a youtube video about it. I think the methods here are very interesting and functional if you apply them. I wouldn’t recommend this type of book to anybody who is not determined to practice afterwards. However, if you are dedicated to implementing new habits, go for it.
The Sailor Who Fell from Grace with the Sea
Yukio Mishima
I decided to read this book based on a recommendation from Pewdipie. I searched for a nice classic fiction to get rest from all those startup books. And I am happy I found this one. The book is a pure piece of art in my opinion. The story is situated in Japanese port and it’s about a sailor, his wife, and his adopted son. That’s all I am going to say, so you can find out more on your own.
The Airbnb Story: How Three Ordinary Guys Disrupted an Industry, Made Billions…and Created Plenty of Controversy
Leigh Gallagher
I really like Airbnb as a company, from design, innovations to their founders. But for some reason, I didn’t like this book. It’s mostly focused on such things as public affairs and lawsuits. In my opinion, there are many more interesting angles to the Airbnb story. For example, some of the improvements implemented by the design and engineering team were industry-changing.
Bad Blood: Secrets and Lies in a Silicon Valley Startup
John Carreyrou
Beautifully written book with a sad story. I listened to this one as an audiobook, and I can recommend it. I must say I admire Elisabet Holmes for making fools of people around her for such a long time. I think she is a fraud mastermind. It’s obviously not an example to follow, but it’s fascinating.
Zero to One: Notes on Start-Ups, or How to Build the Future
Peter Thiel
Peter Thiel is one of the PayPal co-founders and a well-known investor. This book consists of notes from one of the students of his business lectures on Stanford. It explores a range of different topics from building the right team, economics, markets, inventions, etc. Definitely recommend this book to anyone with ambitions in the start-up environment.
Grid Systems in Graphic Design
Josef Müller-Brockmann
In my opinion, this book is a fundamental baseline for every designer. It explains how and why grids are constructed. Only in the print world, however, you can transfer most of the world into digital.
Keep Going
Austin Kleon
This book is about how to run a ‘marathon of life,’ as a creative. There are lots of valuable and interesting opinions. I love Kleon’s style of writing, and all of his books.
Sagmeister & Walsh: Beauty
Stephan Sagmaister, Jessica Walsh
I visited the Beauty Exhibition at the Mak Gallery in Vienna, and I watched Sagemeister’s talk at the Kikk Design Festival in Namur. So, my impressions are from both of these events, as well as the book. Beauty is subjective. It’s interesting to see how different cultures find beauty in different things.  As a designer, my mission is to create things that are both pretty and functional.
The Design of Everyday Things
Don Norman
This is the  classic design-thinking book. Some parts may be too technical. I read it twice, and still found it very impressive. If you want to know what "design thinking"  means, then read this book, and you will not need any further explanation.
Company of One
Paul Jarvis
This is a self-improvement book. The main theme is questioning growth as the primary metric of success in companies. This was a page turner. I love the author's style of writing. The main philosophical timeline was completed within a few stories. They were about small, yet successful companies. The author himself has a successful company. My main takeaway is the idea of building work around life, and not the other way around.
100 Things Every Designer Needs to Know about People
Susan Weinschenk
This is a UX/philosophy book. It explains some of the users’ behaviors. There are lots of sources; from videos to scientific research. Also, the main points are listed after every chapter. This is very useful if you want to go quickly through the book. 100 Things is absolutely worth reading.
Sprint
Jake Knapp, John Zeratsky, Braden Kowitz
This book describes the Design Sprint process. The output of the Design Sprint process is a launched and tested MVP. I find it very inspiring, and I think that you can apply the best Design Sprint practices into your everyday workflow. I personally haven’t participated in a full, week-long Design Sprint before, but maybe I will have the opportunity to try it someday, in the future.
Design Products People Love
Scott Huff
There are so many good thoughts inside this book. I already knew a bunch of the processes included here, but it was nice to discover the reason behind the way I’d been doing things. Trust me, I had many AHA moments while reading. The best part of the book was, in my opinion, where Huff takes a look at Tinders’s UX and psychological aspects (at that time I was working on a similar dating app).
Steal like an Artist
Austin Kleon
This book could be better described by its subtitle: 10 Things Nobody Told You About Being Creative. Having a creative job is sometimes difficult. Mostly because you need to be creative all of the time.

Want to work with me or just grab a coffee? — Ping me! eva@evakuttichova.com